Mac App Store

[bryant]

I tried it out; it does what you’d expect. But here’s the ridiculous news, which is best summarized by the following graph. Since the Mac App Store launch, more than half of Evernote’s new users have come from the Mac, compared to a minuscule percentage before the launch.

I mean, it’s the first weekend, and I’m sure it’ll level out. But man.

Mirrored from Population: One.

Comments

[ronebofh.livejournal.com]

"But maybe it isn’t mobile that’s important, maybe it’s the well-designed app store."

Or maybe it's just remembering the fact that people are little more than button-clicking monkeys.

[mcroft.livejournal.com]

It'll be interesting, but I'm not sure how meaningful it is. I'm a programmer/admin. My first free app was TextWrangler, which I certainly already had. I downloaded it because I wanted to see what the experience was like.

For them, yeah, it's great to get that spike, it will likely lead to more money. But I'd like to see a graph for a non-free app, too.

[bryant]

I think that's legitimate new users, because that's registered users. Redownloads wouldn't show up. This is not to say that paid users wouldn't be the next interesting thing to see. Are conversation rates to paid subscriptions the same for this user cohort as they were previously? Etc.

But at the end of the day, that's still a tidal wave of attention for an app that was featured. The implication is that getting featured in the Mac App Store is just as important as getting featured in the iOS App Store. Which, of course, puts Apple in a favorable position vis a vis developers that I am not totally happy to see.

[rfrancis]

Now I feel entitled to be all hipstery because I already had Evernote on my MBP for quite some time now. :)