Being Cold

The answer: 70s horror flicks. The earliest obvious example is The Exorcist, which actually had refrigerated sets in order to get the effect to work. Amityville Horror also featured cold spots. I think it was a pretty common trope, and when you get right down to it it's really a ghost story thing, no? But the 70s gave us the merger with psychic phenomena.

If I was Jess Nevins I could do this better but I am satisfied enough.