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Jan. 17th, 2005 07:12 pmIn the lobby of the Lowes Harvard Square today, while waiting for Million Dollar Baby, I saw the following two posters side-by-side, much like they are below if your browser window is quite large.

Both these movies are distributed by Warner Brothers. They're both comic book adaptations. They ought to both appeal to a similar audience. What are the execs at Warner Brothers thinking? This is why Marvel-based movies are on a fairly strong run, while DC-based movies are not.
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Date: 2005-01-19 05:28 pm (UTC)You do make a good point about Guillermo del Toro. And if it weren't for Blade II, he probably wouldn't have been able to make Hellboy for Dark Horse.
And you also make a good point about Marvel's golden cow (which I would name Mooby from Dogma). In a time when fewer and fewer kids are buying comics and it's a relatively small number of 18-35 year old males buying them, I imagine that they see this as making up for market share lost to video games, CCGs, and other things the younger kids are into. While Marvel does have inroads into these, they don't have the market share in them like they've got in the comic market.